Management Team


Chief Strategy Officer / Co-Founder

Homay Farsi is a self-motivate professional with over 25 years of technology, entrepreneurial and business management experience in corporate environments, who consistently over-achieves. Impeccable knowledge of program analysis processes needs assessment, strategic planning and team management.

Prior to this, Mr. Farsi was Co-Chairman – President of and managed a publicly traded online dot-com company while overseeing technology, online marketing, and P&L initiatives, as well as successfully sold to Interactive Commerce (IAC). Farsi has a Masters degree from University of Salford in Manchester, England.


Brand Officer / Co-Founder

Mehdi Farsi has vast knowledge of Online marketing and  social media . Taking charge of any company’s image, Mehdi’s experience includes: branding, product development, marketing, website design, and collaborations / co-branding. Mehdi graduated from Arizona State University’s Barrett Honors College and W.P. Carey School of Business with a degree in Marketing. His previous jobs range from working at a large dot-com company, to founding a $1m+ grossing online business at the age of 22.


COO/ Co-Founder

Reza Farsi, , graduated from Arizona State University’s W.P. Carey School of Business in Fall of 2007 with a major in Management. Prior to co-founding State Bicycle Co., Farsi’s career included experience in mid-level management and financial and investment services. Farsi has many expertise all of which flourish from his strong background and education in management. Which include supply chain, Logistics Department (staff) management, operations, training and hiring, inventory control, corporate operating procedures, logistic relationship management (UPS, Fedex, etc), and more.